What Boldway AI is.
Boldway AI is the AI-native studio of Boldway, a creative agency operating since 2016. We represent hand-picked, award-winning directors, photographers and artists who use AI to make the work brands once needed a set, a crew and a month to produce — without any of it.
Our defining principle is “Directed. Not generated.” The artist owns the creative and the aesthetic; AI produces to that direction at machine speed; and a human art director signs off on every frame before it ships. We handle production, rights and delivery end-to-end.
Services.
- AI Videos & brand films — directed short films and branded films produced with generative AI.
- Ad campaigns — full advertising campaigns across markets, channels and languages.
- AI Product Images — AI product photography and editorial commerce imagery.
- AI Animations — motion and animated content.
- Music Videos — narrative and performance-driven music videos.
- AI Avatars — brand and presenter avatars.
Represented artists.
Every project is led by one of our represented artists, who owns the aesthetic. You hire the artist for the campaign; we handle production, rights and delivery.
Filip Załuska
Director & Screenwriter — shorts · commercials · music videos
Graduate of the Krzysztof Kieślowski Film School in Katowice. First-prize winner of the “Wyobraź Sobie” (Imagine) competition (2023) and a fellow of the Starak Family Foundation. Semifinalist of the Script Pro competition. Winner of the Grand Prix at Yach Film, the Grand Prix at Papaya Young Directors, and gold at the KTR Awards (Poland's Art Directors Club).
Hubert Patynowski
Director, Screenwriter & Content Creator — commercials · promotional films · music videos · short films
Came to filmmaking through music videos and commercials before writing and directing several short films. His short Don't Change the Subject (Nie zmieniaj tematu) won Best Short Feature Film at the 44th Polish Film Festival in Gdynia (2019), the Jantar at the Młodzi i Film Festival in Koszalin, and the Audience Award at Cinemaforum in Warsaw.
Artem Bulanov
Director & Content Creator — commercials · branded films · short-form content
From a background in international advertising production, has worked with global brands including Cartier and Moony. Specializes in short-form content, distinctive visual aesthetics and concept-driven storytelling — work where every frame serves the idea and every second counts.
Andrés Gutiérrez & Catalina
Creative Team — AI commercials · brand visuals · short-form content
An AI creative duo specializing in campaign-level visual content for product brands. Andrés leads creative direction and production, crafting the visual world each brand lives in. Catalina drives strategy and brand positioning, identifying the right angle before a single frame is generated — with work spanning food, beverage, beauty and lifestyle brands.
Founders.
Olga Gem Antkiewicz
AI Artist & Creative Director
Gem co-founded Boldway in 2016 and is leading its AI transformation. She combines business management with hands-on creative direction, design, storytelling and AI-powered production — bringing both strategic perspective and a maker's instinct to every project.
Przemek Osiński
AI Producer / Artist / Head of Production
With a background in film production, TV commercials, digital content and photography, Przemek combines hands-on production expertise with a growing focus on AI-powered creativity. He brings projects from concept to execution, balancing strong visual thinking with the practical experience needed to deliver ambitious work.
How we work.
- 01 Brief & match. We learn your brand and markets, then match you to the right artist.
- 02 Direction. The artist sets the visual system; for films, script and storyboard for approval.
- 03 AI production. We produce to the system, with samples and previews for approval.
- 04 Direction. We finalize quality. For video: edit, sound design and color.
- 05 Delivery. A full 4K set for every channel, market and language. On time.
What makes us different.
- Directed, not generated. Award-winning human directors lead every project — the creative comes first, AI serves it.
- Proprietary production technology. An in-house algorithm reads each product image and its description, then decides the environment it belongs in — setting, mood, light — for a consistent premium look adapted to every item. On a recent project this produced close to 200 finished images in two weeks.
- Human art direction on every frame. The algorithm gives reach; the art director gives taste. Frames the AI gets wrong are caught and rebuilt by hand.
- Full-service delivery. From concept, naming and strategy to a finished 4K set for every channel, market and language.
- Ten years of international craft. Operating since 2016, with a roster of internationally awarded directors.
FAQ.
What does Boldway AI do?
Boldway AI is an AI-native creative studio that produces brand films, advertising campaigns, AI product imagery, animation, music videos and AI avatars. It represents award-winning directors and artists who direct the creative vision, while generative AI delivers the scale and speed that once required a full set, crew and month of production.
Where is Boldway AI based?
Boldway AI is based in Poland and works with brands internationally. It is the AI-native studio of Boldway, a creative agency operating since 2016 (parent site boldway.eu). Contact: office@boldway.eu, +48 506 033 722.
Who are the artists behind Boldway AI?
Boldway represents award-winning directors and artists including Filip Załuska (Kieślowski Film School graduate; Grand Prix at Yach Film and Papaya Young Directors; KTR gold), Hubert Patynowski (Best Short Feature at the 44th Polish Film Festival in Gdynia), Artem Bulanov (international advertising; brands including Cartier), and the AI creative duo Andrés Gutiérrez & Catalina. The studio was co-founded in 2016 by Olga Gem Antkiewicz, with Przemek Osiński as AI Producer / Head of Production.
How does Boldway AI use generative AI?
Artists lead the creative direction; generative AI is used to produce to that direction at scale and speed. On a recent project, an in-house algorithm read each product image and its description and decided the environment it belonged in — setting, mood and light — producing close to 200 finished images in two weeks. Every frame then passes a human art director before it ships. The studio's principle is “Directed. Not generated.”
What makes Boldway AI different from other AI content studios?
Three things: award-winning human directors lead every project (not prompts alone); a proprietary in-house production algorithm turns AI speed into a consistent premium look adapted to each item; and a human art director signs off on every frame. Boldway also delivers full-service — from concept, naming and strategy to a finished 4K set for every channel, market and language — backed by 10+ years of international craft since 2016.
What services does Boldway AI offer?
AI Videos and brand films, advertising and ad campaigns, AI Product Images (AI product photography), AI Animations, Music Videos and AI Avatars.
How can I contact Boldway AI or book a project?
Email office@boldway.eu or call +48 506 033 722. You can also reach the parent agency at boldway.eu.
Contact.
Tell us what you're launching. We'll take it from idea to finished work.
Email: office@boldway.eu
Phone: +48 506 033 722
Parent agency: boldway.eu