Your brand, directed.

AI Videos Ad Campaigns AI Product Images AI Animations Music Videos AI Avatars

Curated artists. AI-native craft. 10+ years international.

We represent hand-picked directors, photographers, and artists who use AI to make the work brands once needed a set, a crew, and a month to produce. Without any of it.

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Recent work.

A&C by Andrés & Catalina
OG by Olga Gem
A&C by Andrés & Catalina
OG by Olga Gem
A&C by Andrés & Catalina
FZ by Filip Załuska
AB by Artem Bulanov
A&C by Andrés & Catalina
A&C by Andrés & Catalina
OG by Olga Gem
OG by Olga Gem
AB by Artem Bulanov
OG by Olga Gem
FZ by Filip Załuska
FZ by Filip Załuska
AB by Artem Bulanov
HP by Hubert Patynowski
HP by Hubert Patynowski
PS by Piotr Sawicki

The Artists.

Every project is led by one of our represented artists who own the aesthetic. You hire the artist for the campaign; we handle production, rights, and delivery.

Filip Załuska
Director & Screenwriter

Filip Załuska

shorts/commercials/music videos

Filip Załuska is a Warsaw-based director and writer with an editor’s instinct and a cinematographer’s eye.

A graduate of the Krzysztof Kieślowski Film School in Poland, he spent more than a decade behind the camera before moving into directing, where he brought a cinematographer's precision.

His work has been recognized internationally, earning awards at Cannes Lions, Camerimage, New York Film Week, KTR, and the Grand Prix at Papaya Young Directors, among many others.

Over the course of his career, Filip has directed more than 180 commercials for brands including Mazda, Huawei, PlayStation, and Vision Express.

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Hubert Patynowski
Director & Screenwriter

Hubert Patynowski

shorts/commercials

A festival-sweeping debut, built up from music videos.

Hubert holds a degree in Cultural Studies from the University of Łódź. He's a talented screenwriter and director of short films. His debut short, Don't Change the Subject, an exploration of street morality, received the Grand Prize for Best Short Film at the Gdynia Film Festival. His second short, A Wonderful Few Minutes, was awarded the Juliusz Machulski Award for Best Screenplay, among other honors. He currently develops his first feature film. Alongside filmmaking, Hubert teaches at the Sfilmowani acting school, where he works using the Demidov method.

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Piotr Sawicki
Senior Motion Designer & AI Film Director

Piotr Sawicki

motion design / AI films / event visuals / brand content

High-end motion designer and AI-assisted visual creator.

Senior motion designer and AI film director creating cinematic visuals for brands, events and digital campaigns. With over 8 years of experience across agency-style, freelance, and in-house marketing work, he understands how to turn a brief into polished visual content that works for real campaigns, presentations and launches. His work blends motion design, editing, storytelling, sound, art direction, AI image and video generation, and classic post-production craft.

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Artem Bulanov
Director & Content Creator

Artem Bulanov

commercials · branded films · short-form content

Advertising-trained storyteller with a taste for bold visuals.

Coming from a background in international advertising production, has worked with global brands including Cartier, Moony, and others. Specializes in short-form content, distinctive visual aesthetics, and concept-driven storytelling. Creates work where every frame serves the idea and every second counts.

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Andrés Gutiérrez & Catalina
Creative Team

Andrés Gutiérrez & Catalina

AI commercials · brand visuals · short-form content

The duo redefining what brand campaigns look like in the AI era.

Andrés and Catalina are an AI creative duo specializing in campaign-level visual content for product brands. Andrés leads creative direction and production, crafting the visual world each brand lives in. Catalina drives strategy and brand positioning, identifying the right angle before a single frame is generated, with work spanning food, beverage, beauty, and lifestyle brands.

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Case studies.

Recent work, made start to finish in-house. You bring the brand. We take the idea all the way to the finished result.

Directed.
Not generated.

Artists lead the creative. AI brings scale and speed. That's the whole difference. Here's the how.

01

Brief & match

We learn your brand and markets, then match you to the right artist.

02

Direction

The artist sets the visual system; for films, script and storyboard for approval.

03

AI production

We produce to the system. Samples and previews for approval.

04

Direction

We finalize quality. For video: edit, sound design, color.

05

Delivery

A full 4K set for every channel, market, and language. On time.

About the founders.

Olga Gem Antkiewicz
AI Artist & Creative Director

Olga Gem Antkiewicz

Gem co-founded Boldway in 2016 and is leading its AI transformation. She combines business management with hands-on creative direction, design, storytelling, and AI-powered production, bringing both strategic perspective and a maker's instinct to every project.

Przemek Osiński
AI Producer / Artist / Head of Production

Przemek Osiński

A producer and production manager with over 12 years of experience in film project execution. A member of the Polish Filmmakers Association. He has delivered projects for brands such as Orange, Hewlett-Packard, La Roche-Posay, Asseco, Deutsche Bank, Bakoma, PLL LOT, CD Projekt, NASK, Maspex, and L’Oréal. He integrates modern technologies, including AI tools, into his work to deliver innovative and highly efficient solutions. In his private life, he is a passionate diver.

Tell us what you're launching. We'll take it from idea to finished work.

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